Down: The Dating App Using Shame Of Acquiring Down

TL;DR: Whether you are considering a safe place to time or a private location to connect, Down may be the #1 app to make to, especially if you’re a lady. With 2 million customers and 50 % of fits satisfying IRL, acquiring a date or acquiring down never been simpler or even more enjoyable. 

Sex usually is a taboo subject matter, particularly if youare looking for this. However, internet dating is oftentimes in the same way taboo.

How will you be designed to only come-out and say all you have to is a hookup without feeling accountable? You do it through Down app.

Or exactly how will you be designed to open up yourself doing online dating sites if you’re not comfortable with the environment? Once again, you do it through Down app.

Down is considered the most safe and private way to state what you need (and get what you need) – no shame or concern!

How to “Get Down” or “Get Date”

out-of growing frustration aided by the internet dating industry, Colin Hodge cofounded Down (previously titled Bang with Friends) in January 2013 for individuals clearly, and in private, state the things theyare looking for without shame.

Members, whose ordinary age ranges between 18 and 35, sign in through Twitter, and Down utilizes their friends, pals of pals as well as other connections to create matches.

For one thing more significant, people can decide to “Get Date,” however, if they really want something more everyday, chances are they can decide “Get Down.'”

Maintaining the unknown theme, whatever a user chooses, the individual on the other end cannot see who they really are until they also decide to get a date or get down.

Unlike the majority of internet dating sites, people don’t have to fill in a lengthy profile with clever stories, and involvement is completely secret unless the users picked normally.

Customers are provided a Bangability rating, which Hodge said is a “key formula” depending on how lots of people have actually seen all of them and just how lots of people are interested in conference for either a night out together and for acquiring down.

Down, you’ll find on apple’s ios and Android os, is also establishing a new element also known as “routine Picks,” in which people have the 10 most readily useful fits of the day instead of needing to swipe through 100s, if not thousands, of individuals to track down a match.

“It’s just a simple way of swallowing inside software, spending half a minute right after which taking place with your day – make sure you get that date create the week and feel like it’s not an overwhelming process, but it’s something that merely fits into the existence,” Hodge stated.

Maybe not another sketchy hookup app

So just what helps to keep Down from being grouped with spammy hookup applications? Honesty.

Down got that which was lacking from the market (a dating website that isn’t scammy or coming across also perfect) and developed a manner for people to get in touch such that they understand is going for what they want and not wasting their particular time.

“we are so accustomed to individuals sorts of sugar-coating the online dating world,” Hodge stated. “We desired to give individuals a far more sincere strategy to relate genuinely to both and make sure we aren’t, honestly, bullshitting all of them,” the guy said.

This honesty also is reflected in Down’s user base.down3

According to Hodge, the company got the personal method of getting traction, using recommendations to spread the news headlines concerning website, which has led to an even more authentic item and clientele.

“which is kept the grade of all of our website greater. It is also kept the percentage men and women coordinated and happening a date greater,” he said.

Another fun fact: it’s mainly women that would like to get down.

Hodge mentioned 75 per cent of women choose to get down compared to 65 percent of males, pointing out safety because explanation.

“Frankly its a much safer ecosystem than simply fulfilling overall visitors,” the guy said. “we should give ladies the capability to end up being an equal part during the courting procedure in order to possess independence to choose whatever intent they need.”

a modern-day key admirer

The response from people was overwhelmingly grateful. Hodge stated individuals are thrilled to own somewhere where capable state what they need without view, and Down is thrilled to give it in their eyes.

“folks are achieving this in any event offline, therefore we may as well give them technology to get it done in a better way,” the guy mentioned. “We understood, particularly for the younger generation, there ended up being a need to bring online dating inside contemporary period while making it alot less complicated.”

Hodge promotes customers to anonymously invite friends they would like to get down with through the site. And also you guessed it – the individual you invite wont know it’s you until they subscribe.

“we desire men and women to receive people they know in a key means through software, and I genuinely believe that raises everyone’s likelihood of achievements,” the guy said. “It’s a modern-day key admirer notice you’ll deliver towards friends via text.”